Healthcare · Web design
Omega Pharmacy
Healthcare online should feel as reassuring as a good pharmacist.
- Role
- UI/UX Designer · Brand identity
- Tools
- Figma · Illustrator
- Year
- 2024
A UK registered pharmacy, trading since 2001, running a full clinic online: find a condition, answer a doctor’s questions, get the medicine delivered.
Regulated healthcare has a design problem. The more lawful it looks, the colder it feels.
- 2001
- trading as a UK pharmacy since
- 4.6
- average from 512 verified reviews
- 3
- steps from condition to delivery
- 6
- condition areas on the homepage
How this project was made
The artifacts on this page, in the order they were produced. Each pill jumps to its section.
- 1
Discover
- Not part of this project
- 2
Define
- 3
Design
- 4
Deliver
- 5
Evaluate
What mattered
The decisions that shaped everything below.
Lead with the trip, not the illness
The homepage opens on the travel clinic. It is the one service people plan weeks ahead, so it earns a visit before anyone feels unwell.
The whole model in one band
Find a condition, complete a consultation, get it delivered. Doctors read the answers, Sage Pay takes the payment, the pharmacy dispenses.
Regulation as reassurance
GPhC number, registered owner, named superintendent pharmacist, a doctor you can look up. The law asks for small print. The page treats it as proof.
User flow
The steps a person takes to finish the one job this design protects.
- 1ArriveTravel clinic hero. Plan ahead, stay well.
- 2FindSix conditions in plain language, photography over jargon.
- 3ConsultA doctor reads every answer before anything is prescribed.
- 4ReceiveSage Pay, dispensed by the pharmacy, delivered to the door.
- 5ReturnSign up turns one order into a pharmacy you keep.
Red route.The consultation is the product. If answering a doctor’s questions online feels safe, everything else follows.
Colour
The palette and what each family is allowed to do.
- Medical blue#2573D8
- Clinic green#16987D
- Deep pine#092623
- White#FFFFFF
- Warm grey#DAD6D4
- Stone#A6A09F
Type
The typeface, shown at the sizes it ships at.
Rounded terminals keep clinical subject matter approachable. The same words in a sharp grotesque read like a hospital form.
- 1
How it works band
Three illustrated steps carrying consult, prescribe and deliver.
- 2
Condition card
Photo, plain name, the first lines. Treatments become browsable.
- 3
Review carousel
4.6 from 512 verified reviews. Real words doing the work.
- 4
GPhC trust block
Registration and named pharmacist, designed as content.
UI screens
The shipped screens, with the details worth a second look numbered.
Outcomes
What shipped, and where it lives.
- UK registered online pharmacy, GPhC 1038007
- 4.6 average from 512 verified reviews
- Trading since 2001
Health content goes flat fast. The travel clinic let us talk to people while they were still planning something.