Healthcare · Web design
Omega Pharmacy
Healthcare online should feel as reassuring as a good pharmacist.
- Role
- UI/UX Designer · Brand identity
- Tools
- Figma · Illustrator
- Year
- 2024
- UK registered online pharmacy, GPhC 1038007
- 4.6 average from 512 verified reviews
- Trading since 2001
The brief
Omega is a UK registered online pharmacy, trading since 2001, with premises in London and Birmingham and a full clinic online: find a condition, complete a consultation, get medicine delivered.
Regulated healthcare has a design problem. The more lawful it looks, the colder it feels. The site had to carry GPhC registration, named pharmacists and doctor checks, and still feel like somewhere you would ask a question about your own body.
Decisions
Lead with the trip, not the pharmacy
The homepage opens on travel and “Get Yourself Travel Ready!”. It is the one service people plan for in advance, which makes it the one that earns a visit before anyone is ill.
Three steps, drawn like a diagram
Find a Condition, Complete a Consultation, Get your Medicine Delivered. The whole telehealth model sits in one illustrated band: doctors review your answers, payment runs through Sage Pay, the pharmacy dispenses. Nothing about it is left vague.
Regulation as reassurance
GPhC registration number, registered owner, named superintendent pharmacist, a checkable doctor registration. What the law requires in small print, the design treats as proof and puts on display.
Health content goes flat fast. The travel clinic let us talk to people while they were still planning something.
Architecture
Structure first. Screens second.
- Find a condition
- Complete a consultation
- Medicine delivered
- Prescriptions
- Resident doctor
- Travel clinic
- Period delay
- UTI treatment
- Chicken pox vaccination
- Contraception
- Hair loss
- Migraine
- GPhC registration block
- Verified customer reviews
- Shipping and returns
- Held in the nav on every page
- Ongoing pharmacy relationship
The path
- 01
Arrive
Travel clinic hero: plan ahead, stay well, one outlined action.
- 02
Find
Six condition cards, written in plain language, photography over jargon.
- 03
Consult
An online consultation instead of a waiting room. Doctors review every answer before anything is prescribed.
- 04
Receive
Secure checkout through Sage Pay, dispensed by the pharmacy, delivered to the door.
- 05
Return
Sign up turns a single order into an ongoing pharmacy relationship.
Red route · step 03The consultation is the product. If answering a doctor’s questions online feels safe, everything else follows.
The system
A soft, wide sans set in bold for headlines and light for supporting copy. The rounded terminals keep clinical subject matter approachable. The same content in a sharp grotesque would read like a hospital form.
How it works band
Three numbered, illustrated steps carrying the whole consult, prescribe and deliver model in one glance.
Condition card
Photo, plain name, first lines of the explanation. Six of them turn treatments into browsable content.
Review carousel
4.6 average, 512 reviews, verified customer badges. Real words doing the trust work.
GPhC trust block
Registration number, named pharmacist and doctor check, designed as content rather than buried in the footer.
The screens
